Tourism Sector
High potential sectors
Growth projections
Adventure (air, water and land activities) - Billions
2019: US$ 0.65
2030: US$ 2.02
(CAGR 10.9%)
2019: US$ 0.65
2030: US$ 2.02
(CAGR 10.9%)
Sustainable Travel (% importance given by traveller)
2021: 83%
Ecotourism - Billions
2019: $181.1
2027: $333.8
(CAGR 14.3%)
2021: 83%
Ecotourism - Billions
2019: $181.1
2027: $333.8
(CAGR 14.3%)
Online Travel Sales (% importance in total sales)
2020: 65%
2025: 72%
(+ 7 pp)
2020: 65%
2025: 72%
(+ 7 pp)
Technology for Travel Personalisation (% of travellers who see potential in technology implementation)
2020: 55%
2020: 55%
Tecnología para la Personalización de Viajes (% de viajeros que ven potencial en la implementación de tecnología)
2020: 55%
2020: 55%
Venta de Viajes en Línea (% importancia en total ventas)
2020: 65%
2025: 72%
(+ 7 pp)
2020: 65%
2025: 72%
(+ 7 pp)
Viajes Sustentables (% importancia que le da el viajero)
2021: 83%
Ecoturismo – Billones
2019: US$ 181.1
2027: US$ 333.8
(CAGR 14.3%)
2021: 83%
Ecoturismo – Billones
2019: US$ 181.1
2027: US$ 333.8
(CAGR 14.3%)
Aventura (actividades en aire, agua y tierra)– Billones
2019: US$ 0.65
2030: US$ 2.02
(CAGR 10.9%)
2019: US$ 0.65
2030: US$ 2.02
(CAGR 10.9%)
Competing in the Multipurpose Tourism Segment implies having more specialised human capital, mainly in the Metropolitan region and surrounding areas; the construction of a varied offer that takes advantage of global trends, such as rural and gastronomic tourism, sustainable and adventure travel, among others, as well as the planning of complex routes that take advantage of both the territories and attractions of the region.
On the other hand, the integration of technology and e-commerce to attract customers through timely communication of the region's tourism offer is imperative. Therefore, a comprehensive marketing strategy must be developed to boost tourism in the region.
On the other hand, the integration of technology and e-commerce to attract customers through timely communication of the region's tourism offer is imperative. Therefore, a comprehensive marketing strategy must be developed to boost tourism in the region.
Tilda Newsletter
Subscribe to our email newsletter for useful tips and valuable resources, sent out every month
Tilda Newsletter
Subscribe to our email newsletter for useful tips and valuable resources, sent out every month
Tilda Newsletter
Subscribe to our email newsletter for useful tips and valuable resources, sent out every month
Tilda Newsletter
Subscribe to our email newsletter for useful tips and valuable resources, sent out every month
Tilda Newsletter
Subscribe to our email newsletter for useful tips and valuable resources, sent out every month
Tourism Sector Potential
The Metropolitan Region presents favourable conditions to compete in Multipurpose Tourism, taking advantage of its existing and potential capacities for the development of more complex travel routes, on a sustainable basis and integrating the region's natural attractions.
Innovation and Market Potential
Productive Vocation
Factor Condition
- Domestic Market 2021 with a value of US$ 7.11 Billion. CAGR 3.99% (2017 - 2026)
- International Market 2021 with a value of US$ 491.46 Billion. CAGR 3.50% (2017 - 2026)
- International Market 2021 with a value of US$ 491.46 Billion. CAGR 3.50% (2017 - 2026)
- IEL in VACB, UE, PO and Investment greater than 1 compared to the National and IEL of 5 in investment compared to the state (2018).
- Tuxtla concentrates 87% of the region's UE and 18% of the state's (2018).
- Tuxtla concentrates 87% of the region's UE and 18% of the state's (2018).
- Human capital moderately specialised in the tourism sector
- Moderately developed tourism infrastructure
- Wide variety of cultural and natural resources, but little exploited for tourism.
- Since 2012 Chiapa de Corzo is part of the Magical Towns Programme
- Moderately developed tourism infrastructure
- Wide variety of cultural and natural resources, but little exploited for tourism.
- Since 2012 Chiapa de Corzo is part of the Magical Towns Programme
- STEM Graduates of the State Total slightly below the national average
- Number of SNI Researchers concentrated in Tuxtla Gutierrez
- No CONACYT Centres
- Number of SNI Researchers concentrated in Tuxtla Gutierrez
- No CONACYT Centres
STI
- Planning and implementation of more complex tourist routes.
- Use of the installed base to offer more complex services (accommodation, transport, food, etc.).
- Use of the installed base to offer more complex services (accommodation, transport, food, etc.).
- Competence development in hospitality, languages, etc.
- Tourism certifications
- Refurbishment and renovation of tourism infrastructure
- Implementation of technological capacities
- Tourism certifications
- Refurbishment and renovation of tourism infrastructure
- Implementation of technological capacities
Environment
Economic Activity
Medium term (2-4 years)
Environment
- Establishment of new types of tourism such as nature, gastronomic, knowledge (infrastructure and technical capacities).
- Development of night-time activities
- Development of night-time activities
- Developing and implementing e-commerce positioning strategies
- Development of infrastructure and omni-channel strategy
-Establishment of partnerships between individuals and municipalities
- Development of infrastructure and omni-channel strategy
-Establishment of partnerships between individuals and municipalities
Economic Activity
Environment
- Consolidation of a diversified multi-purpose tourism offer covering different activities in trend and covering leisure and business tourism.
- Implementation of omni-channel strategies
- Development of customer experiences, using data analysis for personalisation of products and services
- Development of customer experiences, using data analysis for personalisation of products and services
Long term (4 years)
Growth Scenarios for Competing in the Multi-Purpose Tourism Segment
Economic Activity
Short Term (1-2 years)
1
2
3
© 2021
Lic. Arantxa Domínguez Corzo
Lic. Felipe Casahonda Paredes